Company Profile · Consumer Cyclical

adidas AG

ADS · XETRA
Exchange
XETRA
Country
Germany
Employees
64,394
Current Price
€142.3
Live · Oct 5, 2026
Fair Buy
≤ €115
Margin-of-safety entry
Baillie Growth Score
44/100
Weak
Buffett Score
55/100
Medium
Intrinsic Value · Three-Tier Range Current price €142.3 Live · Between the conservative and fair ranges

Composite valuation range · conservative €105–€115 / fair €160–€195 / optimistic €270–€290. At €142.3, Between the conservative and fair ranges.

At publication €164.05 (Aug 9, 2026)

Market cap€25.22B
Revenue (TTM)€26.04B
EBITDA€2.66B
Profit margin5.3%
ROE24.32%
P/E (TTM)18.47
Forward P/E11.83
PEG0.54
EPS€7.80
Dividend yield1.96%
52-week range€127.56 – €192.78

Data from EODHD, shown in the reporting currency; for reference only, not investment advice.

adidas AG, together with its subsidiaries, designs, develops, produces, and markets a range of athletic and sports lifestyle products in Europe, Greater China, Japan, South Korea, Latin America, North America, and internationally. The company offers footwear and apparel, as well as accessories and gear, including bags, balls, sunglasses, and fitness equipment under the adidas brand; golf footwear and apparel under the adidas Golf brand; and outdoor footwear under the Five Ten brand. It sells its products through its own retail stores, mono-branded franchise stores, shop-in-shops, joint ventures with retail partners, and co-branded stores, as well as through its wholesale and e-commerce platforms. The company was formerly known as adidas-Salomon AG and changed its name to adidas AG in June 2006. adidas AG was founded in 1920 and is headquartered in Herzogenaurach, Germany.

History

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Industry position

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