Company Profile · Consumer Cyclical

JD Sports Fashion PLC

JD · LSE
Industry
Athletic Footwear & Apparel
Exchange
LSE
Country
UK
Employees
96,084
Website
www.jdplc.com
Current Price
0.8
Live · Oct 4, 2026
Fair Buy
≤ 0.6
Margin-of-safety entry
Baillie Growth Score
37/100
Weak
Buffett Score
74/100
Strong
Intrinsic Value · Three-Tier Range Current price 0.8 Live · Between the conservative and fair ranges

Composite valuation range · conservative 0.55–0.6 / fair 0.88–1.2 / optimistic 1.51–1.65. At 0.8, Between the conservative and fair ranges.

At publication 0.84 (Sep 2, 2026)

Financial snapshot
Market cap£3.76B
Revenue (TTM)£12.62B
EBITDA£1.27B
Profit margin4.45%
ROE17.43%
P/E (TTM)7.25
Forward P/E6.75
PEG1.05
EPS£0.00
Dividend yield1.61%
52-week range£0.63 – £1.05

Data from EODHD, shown in the reporting currency; for reference only, not investment advice.

About the company

JD Sports Fashion Plc engages in the retail of branded sports fashion and outdoor clothing, footwear, accessories, and equipment for women and men in the United Kingdom, Europe, North America, and the Asia Pacific. It operates through JD, Complementary Athleisure, and Sporting Goods and Outdoors segments. The company also engages in the business of fitness and leisure clubs; and sells gift cards. It offers products under the JD, Finish Line, JD Gyms, Size", Footpatrol, Livestock, Hibbett, DTLR, Shoe Palace, Sizeer, Courir, Sprinter, Sport Zone, Go Outdoors, Blacks, Tiso, Ultimate Outdoors, Fishing Republic, Millets, and Naylors brand names. The company sells its products through retail stores and websites. JD Sports Fashion Plc was founded in 1981 and is headquartered in Bury, the United Kingdom. The company operates as a subsidiary of Pentland Group Limited.

Background

History

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Industry position

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Research on this stock
37/100 Watch JD Sports Fashion plc: Cheap Cash Flow, Falling Like-for-Like Sales, and the Cost of Control JD Sports Fashion is a global multi-brand sports-fashion retailer that resells branded footwear and apparel through 4,811 stores in 36 countries, and FY26 showed how much of its growth now comes from buying rather than selling: reported revenue rose 10.5% to GBP 12.662bn while like-for-like sales fell 2.1% and adjusted pre-tax profit fell 7.7% to GBP 852m. Trading has worsened since, with Q2 FY27 group like-for-like down 3.1% and North America, the largest market, down 6.8%, prompting a cut to FY27 profit guidance even as free-cash-flow guidance held at GBP 460m to 520m. Rating Watch: at GBP 0.8398 the shares trade on about 7.2 times adjusted earnings with an 11.5% free-cash-flow yield, but sit roughly 12% above the GBP 0.75 conservative value, so the margin-of-safety verdict is none until they approach the GBP 0.55 to 0.60 ideal buy range. JD Sports Fashion plcJD · LSEAthletic Footwear & ApparelSep 2, 2026