Company Profile · Real Estate

Lamar Advertising Company

LAMR · US
Industry
REITs
Exchange
US
Country
USA
IPO date
Aug 2, 1996
Employees
3,500
Website
www.lamar.com
Current Price
$144.12
Live · Oct 4, 2026
Fair Buy
≤ $100
Margin-of-safety entry
Baillie Growth Score
44/100
Weak
Buffett Score
71/100
Strong
Intrinsic Value · Three-Tier Range Current price $144.12 Live · Between the conservative and fair ranges

Composite valuation range · conservative $95–$100 / fair $145–$165 / optimistic $194–$205. At $144.12, Between the conservative and fair ranges.

At publication $151.98 (Aug 27, 2026)

Financial snapshot
Market cap$14.64B
Revenue (TTM)$2.33B
EBITDA$1.06B
Profit margin23.91%
ROE59.43%
P/E (TTM)26.3
Forward P/E29.5
PEG2.2
EPS$5.48
Dividend yield4.4%
52-week range$109.09 – $164.46
Analyst target$162.20
Analyst rating3.3 / 5

Data from EODHD, shown in the reporting currency; for reference only, not investment advice.

About the company

Lamar Advertising Company is one of the largest outdoor advertising companies in North America, with over 362,000 displays across the United States and Canada. Lamar offers advertisers a variety of billboards, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out-of-home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 5,400 displays. Lamar Advertising Company was founded and incorporated in 1902 in Delaware and is based in Baton Rouge, United States.

Background

History

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Industry position

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Research on this stock
44/100 Hold Lamar Advertising: A 6.1% Organic Quarter and 2.9x Leverage, but 17.2x AFFO Leaves No Margin of Safety Lamar Advertising is an outdoor-advertising REIT that owns about 159,300 billboard displays across the United States and monetizes scarce permitted locations rather than producing creative work, with roughly 77% to 79% of revenue coming from local advertisers. Second-quarter 2026 revenue rose 6.5% to $616.7 million while acquisition-adjusted revenue rose 6.1%, so the acceleration was organic rather than bought; adjusted EBITDA margin reached a company-record 49.2%, management raised 2026 AFFO guidance to $8.75 to $8.90 a share, and net leverage of 2.9x sits well below the stated 3.5 to 4.0x target. Rating Hold: at $151.98 the shares trade at about 17.2x guided AFFO for a 5.81% yield against a 4.66% ten-year Treasury, inside the $145 to $165 acceptable-hold band but far above the $95 to $100 ideal buy range, so no conservative margin of safety exists. Lamar Advertising CompanyLAMR · USREITsAug 27, 2026