Applovin Corp
- Industry
- AI Marketing
- Exchange
- US
- Country
- USA
- IPO date
- Apr 15, 2021
- Employees
- 876
- Website
- www.applovin.com
Composite valuation range · conservative $180–$240 / fair $260–$380 / optimistic $450–$680. At $412.73, Between the fair and optimistic ranges.
At publication $482.28 (May 21, 2026)
Data from EODHD, shown in the reporting currency; for reference only, not investment advice.
AppLovin Corporation provides end-to-end artificial intelligence-powered advertising solutions for businesses in the United States and internationally. It operates through two segments, Advertising and Apps. The company offers Axon Ads Manager, a suite of marketing solutions that enables developers to automate, optimize, and manage marketing efforts; MAX, an in-app bidding technology that optimizes the value of a publisher's advertising inventory by running a real-time competitive auction; Adjust, a measurement and analytics marketing platform; and Wurl, a connected TV platform, which distributes streaming video for content companies, provides advertising and publishing solutions. It serves individuals, small and independent businesses, enterprises, advertisers and advertising networks, mobile app publishers, and indie studio developers. The company was incorporated in 2011 and is headquartered in Palo Alto, California.
History
AppLovin Corporation was incorporated in 2011 and is headquartered in Palo Alto, California, and went public on April 15, 2021. It historically operated through two segments, Advertising and Apps, and from 2024 began expanding to web-based e-commerce advertisers. In 2025 the company sold its Apps business, becoming a single-focus advertising-technology platform centered on Axon Ads Manager, alongside MAX, Adjust, and Wurl. As of the source, it had 876 employees and was led by co-founder Adam Foroughi.
Industry position
AppLovin is classified under Communication Services and the Advertising Agencies industry, providing AI-powered, end-to-end advertising solutions, with management stating Axon Ads Manager generates the substantial majority of revenue. Its clients range from indie developers to large platforms such as Meta and Google. Per the Tenjin 2026 ad-monetization benchmark, AppLovin held 39% of iOS game ad revenue share in Q1 2026, well above other networks, and the AppsFlyer 2025 Performance Index placed it ahead in North America and Western Europe Tier-1 regions. Reuters and eMarketer reporting noted Meta, Google, and Amazon together accounted for 62.3% of global ad spend in 2026.