Brown-Forman Corporation
- Industry
- Beverages
- Exchange
- US
- Country
- USA
- IPO date
- Sep 7, 1984
- Employees
- 4,900
- Website
- www.brown-forman.com
Composite valuation range · conservative $18–$22 / fair $22–$30 / optimistic $33–$38. At $27.4, Within the fair intrinsic-value range.
At publication $25.72 (May 31, 2026)
Data from EODHD, shown in the reporting currency; for reference only, not investment advice.
Brown-Forman Corporation, together with its subsidiaries, manufactures, distills, bottles, imports, exports, markets, and sells a variety of alcohol beverages. The company provides spirits, wines, whiskey spirits, whiskey-based flavored liqueurs, ready-to-drink cocktails, ready-to-pour products, vodkas, tequilas, gin, brandy, rum, bourbons, and liqueurs. The company offers its products primarily under the Jack Daniel's, Woodford Reserve, Old Forester, Gentleman Jack, Herradura, el Jimador, Fords Gin, The Glendronach, Chambord, Coopers' Craft, Diplomático, Benriach, Glenglassaugh, and Slane brands. It is also involved in the sale of used barrels, and bulk whiskey and wine; and provision of contract bottling services. The company serves retail customers and consumers through distributors and state governments; and retailers, wholesalers, and provincial governments directly. It operates in the United States, Germany, Australia, the United Kingdom, Canada, Spain, France, Mexico, Poland, Brazil, Türkiye, and internationally. Brown-Forman Corporation was founded in 1870 and is headquartered in Louisville, Kentucky.
History
Brown-Forman Corporation was founded in 1870 and is headquartered in Louisville, Kentucky. Its Class B shares were listed publicly in September 1984. With roughly 4,900 employees, it distills, bottles and sells alcoholic beverages including whiskey, ready-to-drink products, tequila, vodka, gin, rum and liqueurs under more than 40 brands led by Jack Daniel's, Woodford Reserve and Old Forester. It remains a family-controlled company, with the Brown family holding over 50% of voting power through a dual-class structure with no sunset.
Industry position
Brown-Forman describes itself as the largest American-owned spirits and wine company, selling in over 170 countries and operating 17 owned distribution companies across 18 countries. Whiskey accounted for about 71% of fiscal 2025 net sales, anchored by Jack Daniel's. Its advantages rest on brand strength, distribution execution, scale and aged whiskey inventory rather than network effects or switching costs. The spirits industry is mature; per IWSR the top ten companies controlled over 20% of global volume in 2024. Named peers include Diageo, Pernod Ricard, Campari and Constellation Brands.