Company Profile · Consumer Cyclical

eBay Inc

EBAY · US
Exchange
US
Country
USA
IPO date
Sep 24, 1998
Employees
12,300
Current Price
$113.21
Live · Jul 27, 2026
Fair Buy
≤ $65
Margin-of-safety entry
Baillie Growth Score
42/100
Weak
Intrinsic Value · Three-Tier Range Current price $113.21 Live · Above the optimistic ceiling · future growth overdrawn

Composite valuation range · conservative $50–$65 / fair $65–$85 / optimistic $90–$105. At $113.21, Above the optimistic ceiling · future growth overdrawn.

At publication $115.31 (May 27, 2026)

Market cap$48.57B
Revenue (TTM)$11.6B
EBITDA$2.98B
Profit margin17.62%
ROE42.88%
P/E (TTM)25.26
Forward P/E18.08
PEG1.7
EPS$4.33
Dividend yield1.08%
52-week range$76.14 – $118.98
Analyst target$110.76
Analyst rating3.2 / 5

Data from EODHD, shown in the reporting currency; for reference only, not investment advice.

eBay Inc., together with its subsidiaries, operates marketplace platforms that connect buyers and sellers in the United States, the United Kingdom, China, Germany, and internationally. Its marketplace platform includes its online marketplace at ebay.com, off-platform businesses, and the eBay suite of mobile apps. The company's platforms enable users to list, sell, buy, and pay various products. The company was founded in 1995 and is headquartered in San Jose, California.

History

eBay Inc. was founded in 1995 and is headquartered in San Jose, California, completing its IPO on September 24, 1998. Its GMV peaked at $87.365 billion in 2021 before falling to $73.900 billion in 2022 and $73.206 billion in 2023, then recovering to $74.667 billion in 2024 and $79.609 billion in 2025. In 2026 eBay announced an acquisition of Depop for approximately $1.2 billion in cash, expected to close by the third quarter of 2026 at the latest, and in the first quarter of 2026 adopted ASU 2025-06, retrospectively adjusting its internal-use software capitalization.

Industry position

eBay operates marketplace platforms connecting buyers and sellers in the United States, the United Kingdom, China, Germany, and internationally, classified in Consumer Cyclical / Internet Retail with a single reportable Marketplace segment. In 2025 it reported net revenue of $11.1 billion (Marketplace $9.107 billion and Advertising $1.993 billion), GMV of $79.609 billion at a 13.94% take rate, 135 million active buyers, and 2.5 billion live listings. Named competitors include Amazon, Etsy, MercadoLibre, Temu, and TikTok Shop; third-party estimates put Amazon's U.S. third-party marketplace sales at more than seven times eBay's.