Intuit Inc
- Industry
- FinTech
- Exchange
- US
- Country
- USA
- IPO date
- Mar 12, 1993
- Employees
- 18,200
- Website
- www.intuit.com
Composite valuation range · conservative $270–$320 / fair $350–$420 / optimistic $470–$560. At $303.91, Within the conservative intrinsic-value range · significant margin of safety.
At publication $307.07 (May 22, 2026)
Data from EODHD, shown in the reporting currency; for reference only, not investment advice.
Intuit Inc. provides financial management, payments and capital, compliance, and marketing products and services in the United States. The company operates in four segments: Global Business Solutions, Consumer, Credit Karma, and ProTax. The Global Business Solutions segment provides QuickBooks services, which include financial and business management online services, desktop software, payroll solutions, time tracking, merchant payment processing and bill pay solutions, checking accounts, and financing services for small and mid-market businesses; and Mailchimp, a marketing automation and customer relationship management. This segment also offers QuickBooks online services and desktop software solutions comprising QuickBooks Online, QuickBooks Live, QuickBooks Online Advanced, QuickBooks Self-Employed, QuickBooks Solopreneur financial and business management offerings, QuickBooks Online Payroll, QuickBooks Checking, QuickBooks Desktop software subscriptions, and QuickBooks Assisted Payroll. The Consumer segment provides do-it-yourself and assisted TurboTax income tax preparation products and services. The Credit Karma segment offers consumers with a personal finance platform that provides recommendations for credit card, home, auto, and personal loan, and insurance products; online savings and checking accounts; and access to its credit scores and reports, credit and identity monitoring, credit report dispute, credit building tools, and tools. The ProTax segment provides Lacerte, ProSeries, and ProFile desktop tax-preparation software products; and ProConnect Tax Online bill pay tax products, electronic tax filing service, and bank products and related services. It sells products and services through direct sales channels, multichannel shop-and-buy experiences, mobile application stores, and partner and other channels. Intuit Inc. was founded in 1983 and is headquartered in Mountain View, California.
History
Intuit Inc. was founded in 1983 and is headquartered in Mountain View, California. The company completed its IPO on March 12, 1993. Over time it expanded beyond tax software into a broader financial technology platform, building products including TurboTax, QuickBooks, Lacerte, ProSeries, ProFile and ProConnect Tax Online, and adding Credit Karma and Mailchimp through acquisitions. The company has operated in four segments (Global Business Solutions, Consumer, Credit Karma, and ProTax); in fiscal Q3 2026 it combined Consumer, Credit Karma and ProTax into a new Consumer reporting segment.
Industry position
Intuit is a financial technology platform serving approximately 100 million consumers, small businesses and accountants, with operations primarily in the United States and international revenue of roughly 8%. FY2025 revenue was USD 18.831 billion, led by Global Business Solutions at USD 11.077 billion (about 59%), followed by Consumer at USD 4.870 billion (about 26%), Credit Karma at USD 2.263 billion (about 12%), and ProTax at USD 0.621 billion (about 3%). Its core products are QuickBooks, TurboTax, Credit Karma, Mailchimp and Intuit Enterprise Suite. Competitors cited include H&R Block in tax, ADP and Paychex in payroll, and Xero and HubSpot in business software.