Williams-Sonoma Inc
- Industry
- Retail
- Exchange
- US
- Country
- USA
- IPO date
- Mar 26, 1990
- Employees
- 19,800
- Website
- www.williams-sonomainc.com
Composite valuation range · conservative $140–$160 / fair $190–$225 / optimistic $250–$290. At $234.39, Between the fair and optimistic ranges.
At publication $205.6 (May 29, 2026)
Data from EODHD, shown in the reporting currency; for reference only, not investment advice.
Williams-Sonoma, Inc. operates as an omni-channel specialty retailer of various products for home the United States and internationally. The company provides cooking, dining, and entertaining products, such as cookware, tools, electrics, cutlery, tabletop and bar, outdoor, furniture, and a library of cookbooks. It offers home furnishings, home decor products and accessories, bedding, lighting, rugs, table essentials, kids accessories, made-to-order lighting, hardware, personalized products, custom gifts, and vintage-inspired heirloom products. It offers its products under the Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow brand names. The company markets its products through e-commerce websites, direct-mail catalogs, and retail stores. Williams-Sonoma, Inc. was founded in 1956 and is headquartered in San Francisco, California.
History
Williams-Sonoma, Inc. was founded in 1956 and is headquartered in San Francisco, California, where it operates as an omni-channel specialty retailer of home products serving the United States and international markets. The company went public with an IPO on March 26, 1990. Over time it has built out a multi-brand portfolio sold through e-commerce websites, direct-mail catalogs, retail stores, and a B2B channel, with brands including Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow. These brands are aggregated into a single reportable segment because they share similar economic characteristics and operating infrastructure. In FY2025 the company generated total revenue of $7.807 billion, with Pottery Barn at $3.0 billion (about 38%), West Elm at $1.86 billion (about 24%), Williams Sonoma at $1.362 billion (about 17%), Pottery Barn Kids & Teen at $1.138 billion (about 15%), and other brands at $0.448 billion (about 6%). By FY2025 roughly 65% of revenue came from e-commerce, while the company retained 506 stores serving as brand showcases, design centers, and fulfillment nodes; it employs about 19,800 people.
Industry position
Williams-Sonoma describes itself as the world's largest digital-first, design-led, sustainable home retailer, and competes within the U.S. mid-to-high-end home and home-furnishings retail market. The company discloses that it competes with e-commerce retailers, large department stores, discount retailers, home specialty retailers, and catalog retailers, with comparable home specialty peers including RH, Wayfair, and Arhaus; for FY2025 reference, RH reported revenue of $3.44 billion and Wayfair reported revenue of $12.457 billion. Its differentiation rests on a portfolio of brands spanning different aesthetics and life stages, in-house design capabilities, vertically integrated sourcing that supplies durable products at competitive prices, and a proprietary customer file that integrates customer views across brands and channels for digital, email, and catalog marketing. Operationally, the largest supplier accounted for about 3% of FY2025 purchases, reducing single-supplier dependence, while about 81% of goods were sourced overseas, with China, Vietnam, and India among the sourcing countries. The company also holds about 220 trademarks, 380 patents, and more than 1,200 copyright registrations, though these are not described as the core of its competitive position.