기업 프로필 · Consumer Cyclical

Booking Holdings Inc

BKNG · 미국
거래소
미국
국가 / 지역
USA
상장일
1999년 3월 30일
직원 수
24,900
현재가
$186.79
실시간 · 2026년 7월 27일
베일리 성장 점수
44/100
다소 약함
내재가치 · 3단계 구간 현재가 $186.79 실시간 · 적정 내재가치 구간 내

종합 밸류에이션 구간 · 보수적 $135–$160 / 적정 $180–$220 / 낙관적 $230–$280. $186.79 기준, 적정 내재가치 구간 내.

보고서 발행 시 $156.95(2026년 5월 21일)

시가총액US$1339.22억
매출 (TTM)US$276.87억
EBITDAUS$103.78억
순이익률22.23%
ROE225.74%
PER (TTM)23.48
선행 PER16.47
PEG0.75
EPSUS$7.36
배당수익률0.89%
52주 범위US$149.76 – US$229.86
애널리스트 목표주가US$224.06
애널리스트 평가4.2 / 5

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Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.

연혁

Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut. It went public via an IPO on March 30, 1999. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. On April 2, 2026, it completed a 25-for-1 stock split, after which per-share figures are reported on a post-split basis.

업계 내 위치

Booking Holdings is a global online travel and restaurant reservation platform in the Consumer Cyclical sector (Travel Services), operating Booking.com, Priceline, Agoda, KAYAK and OpenTable, with coverage spanning 220+ countries and 40+ languages. As of March 31, 2026, Booking.com alone hosted about 4.5 million properties (roughly 4 million alternative accommodations and about 0.5 million hotels, motels and resorts). In 2025 it recorded 1.235 billion room nights (up 8% year over year) and revenue of $26.917 billion (merchant $17.755 billion, agency $7.968 billion, advertising and other $1.194 billion). It employs about 24,900 people; named competitors include Airbnb, Expedia, Trip.com and Google Travel.

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