Booking Holdings Inc
- Industry
- Internet Platforms
- Exchange
- US
- Country
- USA
- IPO date
- Mar 30, 1999
- Employees
- 24,900
- Website
- www.bookingholdings.com
Composite valuation range · conservative $135–$160 / fair $180–$220 / optimistic $230–$280. At $186.79, Within the fair intrinsic-value range.
At publication $156.95 (May 21, 2026)
Data from EODHD, shown in the reporting currency; for reference only, not investment advice.
Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.
History
Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut. It went public via an IPO on March 30, 1999. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. On April 2, 2026, it completed a 25-for-1 stock split, after which per-share figures are reported on a post-split basis.
Industry position
Booking Holdings is a global online travel and restaurant reservation platform in the Consumer Cyclical sector (Travel Services), operating Booking.com, Priceline, Agoda, KAYAK and OpenTable, with coverage spanning 220+ countries and 40+ languages. As of March 31, 2026, Booking.com alone hosted about 4.5 million properties (roughly 4 million alternative accommodations and about 0.5 million hotels, motels and resorts). In 2025 it recorded 1.235 billion room nights (up 8% year over year) and revenue of $26.917 billion (merchant $17.755 billion, agency $7.968 billion, advertising and other $1.194 billion). It employs about 24,900 people; named competitors include Airbnb, Expedia, Trip.com and Google Travel.