Monster Beverage Corp
- Отрасль
- Beverages
- Биржа
- США
- Страна / Регион
- USA
- Дата IPO
- 18 августа 1995 г.
- Сотрудники
- 5 773
Сводный диапазон оценки · консервативный $40–$50 / справедливый $55–$65 / оптимистичный $75–$85. При $95.33, Выше оптимистичного потолка · будущий рост уже исчерпан.
На момент публикации $86.35 (22 мая 2026 г.)
Данные EODHD, показаны в валюте отчётности; только для справки, не является инвестиционной рекомендацией.
Monster Beverage Corporation, through its subsidiaries, engages in development, marketing, sale, and distribution of energy drink beverages and concentrates in the United States and internationally. The company operates through four segments: Monster Energy Drinks, Strategic Brands, Alcohol Brands, and Other. It offers carbonated non-carbonated energy drinks, ready-to-drink iced teas, lemonades, juice cocktails, single-serve juices and fruit beverages, ready-to-drink dairy and coffee drinks, energy drinks, sports drinks and single-serve still waters, and sodas that are considered natural, sparkling juices, and flavored sparkling beverages. In addition, the company provides its products under the Monster Energy, Monster Energy Ultra, Rehab Monster, Monster Energy Nitro, Java Monster, Punch Monster, Juice Monster, Monster Tour Water, Reign Total Body Fuel, Reign Storm, Bang Energy, NOS, Full Throttle, Burn, Mother, Nalu, Ultra Energy, Play and Power Play, Relentless, BPM, BU, Samurai, Live+, Predator, and Fury brands. Further, it offers craft beers, flavored malt beverages,and hard seltzers under the Jai Alai IPA, Florida Man IPA, Dale's Pale Ale, Wild Basin Hard Seltzers, Dallas Blonde, Deep Ellum IPA, Perrin Brewing Company Black Ale, Hop Rising Double IPA, Wasatch Apricot Hefeweizen, The Beast, and Beast Tea, Blind Lemon, and Blinder Lemon brands. The company engages in the concentrates and/or beverage bases to authorized bottling, and canning operations. It sells its products to full-service beverage bottlers/distributors, retail grocery and specialty chains, wholesalers, club stores, mass merchandisers, convenience and gas chains, food service customers, value stores, e-commerce retailers, and the military. The company was formerly known as Hansen Natural Corporation and changed its name to Monster Beverage Corporation in January 2012. Monster Beverage Corporation was founded in 1985 and is headquartered in Corona, California.
История
Monster Beverage Corporation was founded in 1985 and is headquartered in Corona, California, and it went public on August 18, 1995. The company was formerly known as Hansen Natural Corporation and changed its name to Monster Beverage Corporation in January 2012. In 2022 it completed the acquisition of Monster Brewing Company, entering the alcoholic beverages business. The Coca-Cola Company holds a 20.9% stake; in February 2025 the international distribution coordination agreement with TCCC was renewed for five years, and in June 2025 Rodney Sacks stepped down as co-CEO while remaining Chairman.
Положение в отрасли
Monster Beverage operates through four segments: Monster Energy Drinks, Strategic Brands, Alcohol Brands, and Other. In 2025 total revenue was USD 8.294 billion, of which the Monster Energy Drinks segment contributed USD 7.67 billion, with about 41% of revenue from outside the United States, rising to about 45% in Q1 2026. It distributes largely through the Coca-Cola system, where Coca-Cola Europacific Partners contributed about 15% of 2025 net sales. Named competitors in its 10-K include Red Bull, CELSIUS, Alani Nu, C4, Ghost, 5-Hour Energy, Rockstar, Bloom, V8 + Energy, and Venom. Per Grand View Research, the global energy drink market was about USD 73.8 billion in 2023, projected to reach USD 125.1 billion by 2030 at roughly 7.8% CAGR; Red Bull reported 2025 sales of 13.969 billion cans and revenue of EUR 12.196 billion.
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