Pop Mart International Group Ltd
- Exchange
- HK
- Country
- Hong Kong
- Employees
- 8,663
- Website
- www.popmart.com
Composite valuation range · conservative HK$100–HK$125 / fair HK$130–HK$170 / optimistic HK$180–HK$230. At HK$165.2, Within the fair intrinsic-value range.
At publication HK$152.9 (May 19, 2026)
Data from EODHD, shown in the reporting currency; for reference only, not investment advice.
Pop Mart International Group Limited, an investment holding company, designs, develops, and sells pop toys in the People's Republic of China, Hong Kong, Macau, Taiwan, and internationally. The company offers blind boxes. It sells its products through a network of retail stores and roboshops; online channels, including Tmall flagship store, DouYin, Pop Draw, and other online channels; and wholesale channels and others. The company also provides internet technology, customer, and technology development services; and operates playgrounds, as well as engages in investment and exhibition activities. Pop Mart International Group Limited was founded in 2010 and is headquartered in Beijing, the People's Republic of China.
History
Pop Mart International Group Limited, an investment holding company that designs, develops, and sells pop toys, was founded in 2010 and is headquartered in Beijing. It defines itself as an IP-centric pop toy company and has built an integrated platform spanning IP incubation and operation, pop toys and retail, theme parks and IP experiences, and digital entertainment. Revenue grew from RMB 4.49 billion in 2021 to RMB 6.30 billion in 2023 and RMB 37.12 billion in 2025, with overseas revenue reaching about 44% of the total in 2025. In 2025, self-developed products accounted for 99.1% of revenue and artist IP for 90.0%, with THE MONSTERS contributing RMB 14.16 billion, or 38.1% of revenue.
Industry position
Pop Mart operates at the intersection of character-IP consumer goods, collectibles retail, the fan economy, and experiential consumption rather than traditional toy manufacturing. Domestic peers in pop toys, blind boxes, and collectible toys include 52TOYS and TOP TOY, while broader global IP operators used as comparables include Sanrio and Bandai Namco. As of 2025 the company had 445 retail stores and 2,396 roboshops in China alongside expanding overseas outlets, selling through retail stores, roboshops, online channels such as Tmall, DouYin, and Pop Draw, and wholesale channels. In 2025, regional revenue reached RMB 20.85 billion in China, RMB 8.01 billion in Asia-Pacific, RMB 6.81 billion in the Americas, and RMB 1.45 billion in Europe and other regions.