Apple Inc.
- Industry
- Software & Internet
- Exchange
- US
- Country
- USA
- IPO date
- Dec 12, 1980
- Employees
- 166,000
- Website
- www.apple.com
Composite valuation range · conservative $120–$170 / fair $170–$240 / optimistic $240–$300. At $336.91, Above the optimistic ceiling · future growth overdrawn.
At publication $300.23 (May 17, 2026)
Data from EODHD, shown in the reporting currency; for reference only, not investment advice.
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allows customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV, which offers original content and live sports; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers and resellers. The company was formerly known as Apple Computer, Inc. and changed its name to Apple Inc. in January 2007. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.
History
Apple Inc. was founded in 1976 and is headquartered in Cupertino, California, going public on December 12, 1980. Formerly known as Apple Computer, Inc., it changed its name to Apple Inc. in January 2007. The company designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide, including iPhone, Mac, iPad, AirPods, Apple Watch, and HomePod. It has since expanded into a broad services business spanning the App Store, Apple Music, Apple TV, AppleCare, cloud services, Apple Pay, and various subscriptions.
Industry position
Apple operates in the consumer electronics industry within the technology sector. In 2025 it led the global smartphone market with a 20% share, ahead of Samsung at 19%, and held roughly 67% of the global premium smartphone market in 2024. Its scale rests on more than 2.5 billion active devices and an App Store reaching over 850 million weekly users. Its position is reinforced by advantages in brand, ecosystem, distribution, and hardware-software-chip integration, with hardware competitors including Samsung, Huawei, Xiaomi, vivo, and OPPO, alongside platform rivals such as Google and Microsoft.